Budweiser dresses up in new cans this summer

Budweiser dresses up in new cans this summer

Anheuser Busch has unveiled a new packaging design for its American style lager Budweiser. The global beer brand's packaging has undergone changes in can and secondary packaging. The new can design is the 12th ever since it first rolled out in cans in 1936.

The American brewer (part of Belgian brewing giant Anheuser Bush Inbev - AB InBev) noted that the new design emphasizes Budweiser's signature bowtie, complemented by Budweiser creed and Anheuser-Busch medallion. The packaging will also come with a Quick Response (QR) code.

The new bowtie can and secondary packaging designs of Budweiser will be standardized across the globe as the brand moves on with its international expansion.

The company said the redesigned secondary packaging will be used for all package configurations and emphasizes the Budweiser creed, stressing on the beer's Beechwood Aging process and commitment to quality for 135 years.

Budweiser vice president Rob McCarthy said this new visual identity is one of many steps in the company's quest to reinforce Budweiser's role as a true global beer brand.Based in St Louis, Missouri, Anheuser Busch boasts a 48.3% share of US beer sales to retailers. The company's signature beers are Budweiser and Bud Light. The company also owns a 50% share in Grupo Modelo, Mexico's leading brewer.